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Tastiest Bland

  • Most flavorful lattes anywhere. Period.

  • Exceptional quality repeatedly verified by consumers

  • Lattes crafted with passion & precision by world-class experts

Easiest Complicated

  • Fully automatic machine 

  • High performance in a small footprint

  • Minimal training

  • Super affordable yet reliable

Unique Generic

  • Clearly superior to coffeehouses lattes

  • Fundamentally tastier & creamier

  • Highly differentiated from coffeehouses

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REVOLUTIONARY

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IN A CLASS OF THEIR OWN

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VS.

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Conventional Lattes: Generic
  • Conventional lattes struggle to sell because they lack differentiation
  • Price discounts are the main way to compete — but they're insufficient to overcome generic quality
  • It's simply impossible to produce superior, differentiated lattes with conventional preparation methods
Vivid Lattes: Unique
  • Superior & unique lattes & cappuccinos at standard prices
  • Fundamentally tastier and creamier than conventional lattes 
  • Vivid Lattes are in a class of their own — verified repeatedly in taste tests by focus groups & top experts
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VIVID LATTES: THE FOURTH COFFEE WAVE

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$121K PROFIT A YEAR

@ JUST 125 CUPS PER DAY

 

Keys to Profitability:

  • Truly Different. Unique & best-tasting lattes sell. Generic lattes don’t

  • All Consumers. Serve all consumers (not just coffee drinkers) with one machine

 

  • Minimal hidden costs. Conventional lattes require substantial training, preparation time, and cleaning

 

  • Small investment: payback in 1 month

WHY OFFER LATTES?

 

  • Most consumers drink lattes (not black coffee)

  • Coffee is the most-consumed prepared beverage (soft drinks are #2)

  • Lattes significantly increase visit frequency

  • Lattes fit in all dayparts

- Essential at breakfast

- Complement lunch & dinner

- Drive traffic in mid-morning & afternoon

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SERVE ALL CONSUMERS, NOT JUST COFFEE DRINKERS

40%

Beverages for Consumers who drink Coffee with Milk:

Latte

Cappuccino

Café au Lait

Beverages for Consumers who drink Tea & Chocolate:

Tea Latte

Mocha

Chocolate

30%

Beverages for Consumers who drink Black Coffee:

Americano

Espresso

30%

Latte, Cappuccino, Café au Lait

Vivid Lattes

Conventional Process

Tea Latte, Mocha, Chocolate

Americano, Espresso

WITH HIGHER QUALITY @ LOWER PRICES
FOR YOUR CUSTOMERS

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Super affordable
​highly reliable machine
Ultimate taste
just press a button

 
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Small footprint
like a microwave oven

 
Free 24/7 phone
tech support

live US experts
with fast answers
1-month payback
50 cups/day – that’s it!
Very easy
to clean

with automatic rinsing
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FULL SUPPORT

We are your partners. We will support your efforts every step of the way. At no cost we offer:

  • Full equipment customization to match your menu

  • Turn-key installation: Just press a button

  • Staff training (minimal training is required)

  • Marketing support: point-of-purchase materials and online marketing campaigns

  • Staff sales incentive programs

  • Rigorous sales analytics

OUR MISSION

 

We aim to disrupt the coffee industry by delivering:

  • The world’s most delicious lattes to our consumers

  • Substantial new profits to our partners

We are deeply passionate about lattes. We are world-class beverage developers, have spared no effort to create perfect lattes, grew up in one of the top coffee regions anywhere, and personally own too many coffee machines. And yes, we drink multiple lattes daily.

We are driven to deliver profits to our partners. We bring a wealth
of business experience, from Fortune 100 corporations to startup firms, from operations to marketing to finance. At heart, we are entrepreneurs who will work tirelessly for our consumers and partners.

CONTACT US

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