Tastiest
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Most flavorful lattes anywhere — repeatedly confirmed by focus groups
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Exceptional quality also verified by top experts
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Crafted with passion & precision by world-class artisans
Easiest
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Fully automatic machine
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High performance in a small footprint
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Minimal training
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Super affordable yet reliable
Unique
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Revolutionary, proprietary preparation method
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Fundamentally tastier & creamier
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Unique cappuccinos & lattes — truly different
REVOLUTIONARY
IN A CLASS OF THEIR OWN
VS.
Conventional Lattes are Generic
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Conventional lattes struggle to sell because they lack differentiation
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Price discounts are the main way to compete — but they're insufficient to overcome generic quality
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It's simply impossible to produce superior, differentiated lattes with conventional preparation methods
Vivid Lattes: one-of-a-kind
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Consumer value proposition: superior & unique lattes & cappuccinos at standard prices
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Fundamentally tastier and creamier than conventional lattes
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Vivid Lattes are in a class of their own — verified repeatedly in taste tests by focus groups & top experts
VIVID LATTES: THE FOURTH COFFEE WAVE
$170K PROFIT A YEAR
@ JUST 200 CUPS PER DAY
Keys to Profitability:
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Truly Different. Unique & best-tasting lattes sell. Generic lattes don’t
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All Consumers. Serve all consumers (not just coffee drinkers) with one machine
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Minimal hidden costs. Conventional lattes require substantial training, preparation time, and cleaning
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Small investment: payback in 1 month
WHY OFFER LATTES?
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Most consumers drink lattes (not black coffee)
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Coffee is the most-consumed prepared beverage (soft drinks are #2)
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Lattes significantly increase visit frequency
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Lattes fit in all dayparts
- Crucial at breakfast
- Complement lunch & dinner
- Drive traffic in mid-morning and afternoon
SERVE ALL CONSUMERS, NOT JUST COFFEE DRINKERS
40%
Beverages for Consumers who drink Coffee with Milk:
Latte
Cappuccino
Café au Lait
Beverages for Consumers who drink Tea & Chocolate:
Tea Latte
Mocha
Chocolate
30%
Beverages for Consumers who drink Black Coffee:
Americano
Espresso
30%
Latte, Cappuccino, Café au Lait
Vivid Lattes
Conventional Process
✓
✘
✓
✓
✓
✓
Tea Latte, Mocha, Chocolate
Americano, Espresso
Super affordable
Highly reliable machine
Ultimate taste
just press a button
Small footprint
like a microwave oven
Free 24/7 phone
tech support
live US experts
with fast answers
1-month payback
50 cups/day – that’s it!
Very easy
to clean
with automatic rinsing
FULL SUPPORT
We are your partners. We will support your efforts every step of the way. At no cost we offer:
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Full equipment customization to match your menu
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Turn-key installation: Just press a button
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Staff training (minimal training is required)
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Marketing support: point-of-purchase materials and online marketing campaigns
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Staff sales incentive programs
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Rigorous sales analytics
OUR MISSION
We aim to disrupt the coffee industry by delivering:
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The world’s most delicious lattes to our consumers
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Substantial new profits to our partners
We are deeply passionate about lattes. We are world-class beverage developers, have spared no effort to create perfect lattes, grew up in one of the top coffee regions anywhere, and personally own too many coffee machines. And yes, we drink multiple lattes daily.
We are driven to deliver profits to our partners. We bring a wealth
of business experience, from Fortune 100 corporations to startup firms, from operations to marketing to finance. At heart, we are entrepreneurs who will work tirelessly for our consumers and partners.